Home CNN.com Aly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models

Aly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models

2
0
SHARE

Aerie is bolstering its #AerieReal Role Model initiative.
Actress Yara Shahidi, gold medal gymnast Aly Raisman and award-winning singer-songwriter Rachel Platten will join curvy model and body activist Iskra Lawrence as ambassadors for the intimate apparel, swim and activewear brand, which is owned by American Eagle Outfitters and targets Millennials.
This announcement comes on the heels of the #MeToo and Time’s Up movements, which are centering conversations about society’s treatment of women. But Aerie has circled in the women’s empowerment space for a few years now. In 2014, it made the decision to stop retouching images and hired Lawrence to model its swimwear and intimate apparel.
“The time is right,” said Jen Foyle, Aerie’s global brand president. “We looked for representatives that could stand for positivity and women’s strength. I would like to say that Aerie is a big part of this movement and we could not be more excited.”
Raisman is known for being the resolute gymnast and U.S. Olympic team captain, but recently gained attention off the mat when she testified against Larry Nassar, the former Michigan State University and USA Gymnastics doctor who was sentenced to up to 175 years in prison on sexual assault and abuse charges.
“I’ve always wanted to work

Follow WWD on Twitter or become a fan on Facebook.

Read More…

LEAVE A REPLY

Please enter your comment!
Please enter your name here