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CEO Talks: Donna Carpenter of Burton Snowboards

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Donna Carpenter was only 20 years old when she walked into a bar in Londonderry, Vt., on New Year’s Eve in 1981 — and her life changed forever.
It was there that she met Jake Burton Carpenter, who had started a business out of his barn in 1977 creating this newfangled product called a snowboard. They married a year later and over the past 35 years have worked together to build Burton Snowboards into an undisputed leader in the snow sports industry.
Donna Carpenter, who started out dipping snowboards in polyurethane and answering the customer service line that rang in their bedroom, was named chief executive officer in February 2016. Over the years she has been credited with creating and expanding the company’s international operations, which now account for about two-thirds of its overall volume. She has also been a champion of the company’s initiatives for equality in the workplace as well as for its push to become a 100 percent sustainable company by 2020. The mother of three also oversees Burton’s Chill Foundation, its non-profit mentoring program for underprivileged children.
Here, Carpenter talks about Burton’s past, present and future and how the brand manages to remain on the cutting edge of snow

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