Home CNN.com Kriss Soonik Pops Up at Isetan

Kriss Soonik Pops Up at Isetan


TOKYO — Estonian lingerie and loungewear designer Kriss Soonik made a personal appearance at a pop-up shop for her brand Wednesday night. Hosted by Isetan’s flagship department store in the Shinjuku area of the Japanese capital, the pop-up will be open through Nov. 14.
To mark the opening, Soonik conducted a “live photo shoot” in front of a small group of gathered customers. A model dressed in Soonik’s designs posed in front of the entrance to the pop-up, while the designer gave direction and snapped away on her camera. Afterward, she posed for photos with customers.
The European lingerie brand now counts its largest market as Japan, where it has had a presence for three years.
“For me, Japan was always a huge inspiration for my collections, but I never realized when I actually came here that I will find the people who love it most as well,” Soonik said. “I just had a chat with some of our [Japanese] customers and tried to find out what the reason is, and I think that the main concept that keeps popping up is the combination of sexy and cute. Most of the European and American lingerie brands are quite strong, sexy-strong as we

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