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What Does Gucci’s Anti-Fur Policy Mean for the Industry?

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LONDON — Gucci’s new anti-fur policy made waves when it was revealed on Wednesday night, and the question remains whether other megabrands will now be under pressure to follow suit.
Saga Furs, the Finland-based auction house that supplies the likes of Fendi, Louis Vuitton and Versace, believes that many brands — large and small — will remain committed to fur.
Charlie Ross, Saga’s head of sustainability, said on the sidelines of the company’s presentation and sales campaign at the Savoy Hotel here, that demand both from established and young labels is high — and that prices have been rising.
“We’ve had a great 15-year relationship with Gucci, we were sorry to see them go, but we are happy that this is not a Kering decision. We have spoken to Kering and many other Kering brands will continue using Saga-certified furs,” Ross said the day after Gucci revealed its decision to go fur-free. In addition to Gucci and Stella McCartney, which also doesn’t use fur or leather, Kering owns Balenciaga, Alexander McQueen, Bottega Veneta and Saint Laurent.
The group said it wants to allow its brands freedom to make their own decisions regarding the use of fur.
“Gucci’s new policy was based upon a decision taken

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