Home CNN.com Ariana Grande Partners With Reebok for a Yearlong Deal

Ariana Grande Partners With Reebok for a Yearlong Deal

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REEBOK GOES BIG: Following in the sneakers of Gigi Hadid, Ariana Grande is the newest ambassador to join Reebok’s roster.
As part of the yearlong partnership, the pop star will be used primarily for social media purposes. Grande’s massive social media following — 113 million on Instagram alone — was no doubt a selling point with Reebok. One of the first images features her wearing an oversize white sweatshirt emblazoned with Reebok logo and white Reebok sneakers. She was photographed by her favorite lensman Alfredo Flores at the Rod Laver Arena in Melbourne, Australia, during her “Dangerous Woman” tour. (Hadid continues to do her part with 35.7 million Instagram fans.) Grande’s first round of photos, not surprisingly, will be featured prominently on Reebok’s site.
Grande will also be central to Reebok’s global marketing and digital efforts, according to a Reebok spokesman. While there’s no disputing that performing concerts is physically grueling, the four-time Grammy nominee showed a different kind of steeliness in June when she returned to Manchester to perform a benefit concert two weeks after the bombing there that occurred after one of her shows. The fact that she is pictured on her official site’s home page wearing a black eye

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