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Former Archaeologist Introduces Intimate Apparel and Knitwear Line

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Over the past few seasons, the intimate apparel and lounge category has expanded, but Sasha Wixson believes there is still a white space for the type of product she’s creating.
“We think the underwear market is oversaturated in sports and comfort or on another hand, overtly vulgar products,” said Wixson, who is based in Paris. “There is nothing wrong with that and it has certainly flourished over the past decade, but it is opposing to what Wixson’s aesthetic and quality control values are about. Even our basic core pieces are beautiful, detailed and lasting.”
Wixson knows about details. The designer used to be an archaeologist before studying fashion design at Parsons and starting Wixson Paris, a men’s and women’s lounge, innerwear and knitwear brand, last year.
For the line, which is priced from $320 to $850, Wixson combined her love for art, fashion, colors, textures and self-expression of the civilizations to create pieces made from cashmere, silk, lace, Sea-Island Cotton and merino, which are decorated with freshwater pearls and Swarovski crystals.
“The loungewear and knitwear pieces were conceived to transition between indoor and outdoor use,” said Wixson.
The line is currently sold on Wixson’s e-commerce site but the designer said she’s looking build wholesale partnerships

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