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Fendi to Support Italian Pavilion at Venice Biennale

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MILAN — Fendi is once again turning its attention to the arts.
The Rome-based company will support the Italian Pavilion and the exhibition “Il mondo magico [The magical world]” at the 57th International Art Exhibition of the Venice Biennale. The exhibit will be curated by Cecilia Alemani, who invited three Italian artists — Giorgio Andreotta Calò, Roberto Cuoghi and Adelita Husni-Bey — “to represent Italy through works and languages that are closely tied to Italian culture, but forge a dialogue with international art,” Fendi said. The Biennale will run May 13 to Nov. 26.
Pietro Beccari, president and chief executive officer of Fendi, expressed his pride in the project, defining the Venice Biennale as “one of the world’s most important and prestigious international showcases for contemporary art.” Beccari said the brand “increasingly feels that one of its guiding principles, as well as its duties, is to value and support Italian art around the world, with all its outstanding achievements and talent.”
“The magical world” draws its title from a book by Neapolitan anthropologist Ernesto de Martino, which studies how various cultures and populations employ magic as a tool for responding to crises that undermine their power to grasp and shape the world around

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