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Milking a digital cow: Nintendo Switch’s bet on the wacky

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Nintendo wants its Switch console — as well its kooky launch title 1-2 Switch — to be as ubiquitous as a deck of cards and a round of Go Fish.

To prove that point, Nintendo producer Yoshiaki Koizumi pulled the portable console from behind him when he heard I hadn’t tried 1-2 Switch yet. Koizumi said in the interview that he thought about pulling out the Switch at a London pub as if it were a deck of cards, with the game offering a social element that can draw in multiple players.

Looking at the Nintendo Switch, it’s easy to see the gaming giant drawing inspiration from past products for its latest console.